“He’s just not that in to you.”

My wife loves Sex and the City. She is going out with her girlfriends this Friday night. They have rented a limousine, booked a table at local hotspot and, have picked out 6 outfits with two alternates - each.

So in preparation for her night out she has been watching old episodes.

Every night.

For 4 weeks.

Last night she watched an episode that included the phrase “he’s just not that in to you.”

Four women were sitting around a table with one guy. One of them details out a date she had the previous night. She had a great time. He kissed her… TWICE. He said he had an early morning meeting. He said he’d call.

All 4 of the dynamic “sex and city” gals gushed over the story. The singular guy at the table, looking uncomfortable, spoke up, “he’s not gonna call. He’s just not that in to you.”

It got quiet and awkward fast - the truth does that.

We go out into our days. We date Real Estate Agents. Tall. Short. Guy. Girl. Fat. Skinny. Boring. Sometimes Funny. We buy lunch and drinks. We call and talk shop. The conversations all end the same.

“Yeah, sure, I’ll toss you a deal… the very next one. I’ll call you.”

Then we wait. He’s gonna call. Do I call Him? She said it’d be the very NEXT deal. Should I call her? Has it been long enough?

HE’S NOT THAT IN TO YOU!

SHE’S NOT THAT IN TO YOU!

Move on and find your soul mate.

She’s out there. He’s hoping you’ll call. She’s looking for you. He/She needs what you have.

He doesn’t want your cheesy “broker open” emails- he wants loyalty. She doesn’t want a script -she wants a trusted relationship.

He wants information. She wants valuable strategic ideas.

So… if you want to get lucky… throw away your freaking 100% No DOC flyers and go commando.

More about the author Daniel Martin.

I pulled into the parking lot around 6:08am this morning only to find I was not the first person here today. Our building manager was busy loading something into the back of his large “Super Maintenance Van.” I like to call it that because it is a massive van and I thought “wow, what a super maintenance van” the first time I saw it.

I am normally the only one here until at least 7:30am so this piqued my curiosity.

“What are you doing here so early?” I asked.

“I’ve been here since 4:30am - gonna rain today and it has to get done.” He replied.

My first question (which went unasked) was “why the h*ll you would wash windows BEFORE it rains” but, my second (which I actually verbalized) was, “You got here at 4:30am just to wash windows!?”

“Yep, it’s just me and if I am gonna keep bringin’ home the bacon, I have to work.”

In the mortgage industry there are no free rides. There is no salary for not doing your job. There is no commission earned on loans that do not fund! There is no commission earned for thinking about working!

of the BloodHound Blog wrote an incredible blog post entitled “#1 Myth in Real Estate: Agents Don’t Know Why They’re Failing.” I quote:

“Their failure was a direct result of their inability consciously willful refusal to do what they knew needed to be done.”

The mortgage industry has become a vat of lazy, whiny loan originators waiting for the phone to ring. How much more could we get accomplished by just getting up and mimicking the work ethic of my building’s maintenance man. Here are 3 take-a- ways from my brief conversation with him.

#1 - Get up Early! Why wait, start your day right. I get to the office every morning between 5:30am and 6:30am and read through all of the wonderful news that has been pushed my direction and collected by my Google RSS Reader. This gives me the information I need to either write a blog post or shoot out a quick email blast on the interesting industry news of the day to my clients and referral partners.

#2 - It Has to Get Done! - Just because you don’t make the phone call we all dread about the loan your underwriter just denied doesn’t mean it’s going to magically disappear. Good stuff or Bad Stuff IT HAS TO GET DONE! Why? Because…

#3 - It’s just you and you gotta keep “bringin’ home the bacon” - Whether you are surrounded by assistants or your only “welcome” in the morning is your desk in the darkest corner of your office, you are still the boss of you. You are still the Chief Do-It-Because-It-Has-To-Get-Done Officer of Loan Originator, INC.

This guy got up at the back end of dawn and started washing windows, how will you “get it done?”

More about the author Daniel Martin.

I have solved world hunger. I did it in 25 minutes.

I have also designed and planned out our first manned mission to Mars for only $2.5 Million vs. NASA’s $200 billion dollar plan.

I have created an entire new line of coffee products, ergonomic staplers, solar belt buckles, etc.

The problem: I never wrote it down. I never captured the ideas that rained down from furious storms of creativity. All that changed, however, when I met JOTT.

“Jott converts your voice into emails, text messages, reminders, lists and appointments.” - JOTT

It’s actually pretty simple. I call JOTT. JOTT says, “who do you want to JOTT?” I say, “IDEAS!” JOTT says, “okay, ideas BEEP”

When I hear that BEEP something inside of me goes wild and I unleash a 30 second torrent of ideas, strategies, dreams, etc.; whatever is begging to get out. I hang up and within 5-15 minutes the ideas are delivered to my inbox transcribed and sitting waiting for the day they will be unboxed and let loose upon the world.

Let me take you deeper still. I use Outlook 2007. It has a nifty integration with a program called OneNote 2007.

Office OneNote 2007 is a digital notebook that provides people one place to gather their notes and information, powerful search to find what they are looking for quickly, and easy-to-use shared notebooks so that they can manage information overload and work together more effectively. - Mr. Microsoft

I am able to send every one of my ideas into a storage folder/notebook within OneNote 2007 and begin plotting out how to accomplish each and every little nugget of thought gold. Oh yes, within these notebooks lies the fate of the world (insert evil chuckle here).

How do you capture your ideas, your grand schemes? How do you accomplish them? Write them in the comments below… I am anxious to hear!

More About the Author Daniel Martin

Read Daniel Rothamel’s Full Bio Here

Subscribe in ITunes!
Download the MP3 Here! (Right-click and choose save target as…)

Show Notes:

• Running Time: 42:50
• Audio comment line: Sound off and let your voice be heard by the Mad Mortgage World Community at +1 303-468-0570
• Please send in questions, comments, suggestions, snide remarks, kudos to iammad@madmortgageworld.com
• As always you can connect with your Host Daniel Martin via:
  • • Twitter
    • Linkedin
    • Facebook
• Daniel Rothamel’s Web Site
• Twitter
• Follow Daniel Rothamel on Twitter
• Twitter Cheers Video
• Brightkite

The old saying goes, “they don’t care how much you know unti they know how much you care.”

It doesn’t work that way. Ever.

I know this topic may seem like a bit of a downer but, we have always been taught to “let them know that you care.” Many of the old guard will still swear by the “good ole boy” system.” The “I gotta guy…” system.

As The Millenials (Gen Y, Baby Boomers the Sequel) turn 30 this year the one thing they want for Christmas is: An Expert. They are begging to be intercepted by experts. They only care about how much you know, and it better be more than them. Allow me to explain.

Greater thanIn 2005, 40% were Generation X and 39% were Echo Boomers ” that’s 8 out of every 10 new homebuyers and 70% of all home buyers begin their search online.

A search by definition is a journey of discovery for a specific peice of information, location, etc. When we search we have an idea of what we are looking for but, we don’t know where to find it.

Enter today’s loan officer.

As more and more people begin their search online, loan officers have more and more opportunity to intercept the searching with their mortgage industry expertise. What are the steps in this quest for the expert’s interception?

#1 Start with a blog!

When you have signed up, received a username, and realize you have no idea what to blog about, do some research. Search for terms like “blog, social media, social networking, journaling, writing,” get intercepted by experts out there in those categories. Discover what it it like to be on the receiving end and remain aware of your impressions.

#2 Listen and Learn!

If I were you I would stop by Chris Brogan’s Blog and check out his Social Media 100 Experiment. I would also do a drive by on the following sites to garner some wisdom from those who have gone before you.

http://www.ricardobueno.com/ - Loan Officer Ricardo Bueno’s Blog
http://www.themortgagereports.com/ -Loan Officer Dan Green’s Blog

I would also make sure I visited Lenderama to discover what other Real Estate Professionals are saying in the blogosphere.

#3 Act on it!

Write, just write. Get personal. Get professional. Get busy. If you can’t think of anything or just don’t want to write,  utilize a tool like “Bring the Blog.”

Email me your blogs as you get them up and running! I want to see your success. As always you can reach me at daniel (at) madmortgageworld (dot) com.

More About the Author Daniel Martin.