
Christopher S. Penn
New Media Leader
Think you know about Social Media? Follow Daniel Martin and Christopher Penn as they “take the red pill” and wake up in a world where authenticity rules and customers are connections. Christopher Penn dives deep on Social Media philosophies and gives the Mad Mortgage World Community a roadmap for successful integration of Social Media in the Mortgage Industry.
Read Christopher Penn’s Full Bio Here.
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Sean Nelson
Author of Got Linkedin
Sean Nelson, the author of Got Linkedin, gives us some incredible insight into a few little known ways to garner referral partners from Linkedin. We learn 5 things to do immediately to “pimp out” out our Linkedin profile and 5 common mistakes to avoid! Oh, and what’s this… a discount on the e-book for the Mad Mortgage Community?! Nice…
For Sean’s full Bio check out his Linkedin Page!
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Read Daniel Rothamel’s Full Bio Here
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Dan Green, CMPS
Certified Mortgage Planning Specialist
Dan Green is going to challenge you beliefs about originating in the Digital Age. In this call he explains how he used his blog to help generate $18 Million of his $34 Million closing last year. You do not want to miss this!
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The old saying goes, “they don’t care how much you know unti they know how much you care.”
It doesn’t work that way. Ever.
I know this topic may seem like a bit of a downer but, we have always been taught to “let them know that you care.” Many of the old guard will still swear by the “good ole boy” system.” The “I gotta guy…” system.
As The Millenials (Gen Y, Baby Boomers the Sequel) turn 30 this year the one thing they want for Christmas is: An Expert. They are begging to be intercepted by experts. They only care about how much you know, and it better be more than them. Allow me to explain.
Greater thanIn 2005, 40% were Generation X and 39% were Echo Boomers ” that’s 8 out of every 10 new homebuyers and 70% of all home buyers begin their search online.
A search by definition is a journey of discovery for a specific peice of information, location, etc. When we search we have an idea of what we are looking for but, we don’t know where to find it.
Enter today’s loan officer.
As more and more people begin their search online, loan officers have more and more opportunity to intercept the searching with their mortgage industry expertise. What are the steps in this quest for the expert’s interception?
When you have signed up, received a username, and realize you have no idea what to blog about, do some research. Search for terms like “blog, social media, social networking, journaling, writing,” get intercepted by experts out there in those categories. Discover what it it like to be on the receiving end and remain aware of your impressions.
If I were you I would stop by Chris Brogan’s Blog and check out his Social Media 100 Experiment. I would also do a drive by on the following sites to garner some wisdom from those who have gone before you.
http://www.ricardobueno.com/ - Loan Officer Ricardo Bueno’s Blog
http://www.themortgagereports.com/ -Loan Officer Dan Green’s Blog
I would also make sure I visited Lenderama to discover what other Real Estate Professionals are saying in the blogosphere.
#3 Act on it!
Write, just write. Get personal. Get professional. Get busy. If you can’t think of anything or just don’t want to write, utilize a tool like “Bring the Blog.”
Email me your blogs as you get them up and running! I want to see your success. As always you can reach me at daniel (at) madmortgageworld (dot) com.
More About the Author Daniel Martin.
In this episode Daniel discusses the 99 to 1 rule, makes sweet vocal love to Seth Godin’s book Meatball Sundae, and points loan officers looking to be different in a solid direction.
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