Most loan professionals know that staying in front of your sphere of influence is a critical part of getting referrals and repeat business.

On the other hand, I know a lot of loan officers that for whatever reasons have chosen to ignore this fact.  Maybe ignore is too harsh.  Neglect may be a better word.

Neglecting the lifeblood of your business = BAD.

In my last post here on MadMortgageWorld, I discussed “Simple Steps to Running a Successful Mortgage Desk” in which I mentioned managing your time as a key component.  Time management was always a challenge for me as a loan officer.  Looking back, I know I spent way too much time on things that I could have gone without.  Researching (the wrong things), prospecting (in the wrong places), networking (in the wrong groups).  Luckily for our readers here today, I learned by trial and error, and can present some of these experiences so that you don’t have to.

Email marketing was my bread and butter way to stay in touch with past clients, present clients, referral sources, and potential clients.  But honestly, I spent WAY too much time trying to come up with content for my monthly newsletter.

If I could have had an email marketing platform that provided a turnkey solution in which the content was provided for me, but still offer just enough customization for my liking, I probably could have doubled my loan production.  Or, at least had more free time to do the things I love to do.  You know, things like reading MadMortgageWorld.

Anyway, I was at my desk today preparing for a class next week on email marketing, when one of our other business development reps called me into a meeting with a client of hers.  He was showing her the email platform that he developed called www.mylenderpro.com.  That’s right, an email platform developed by a loan officer.  Built by the people, for the people!

Flipping the Switch

At first I was a little skeptical when I heard it was a “set it and forget it” type platform.  But, after a little poking around and some good Q&A with the developer, I was impressed.

This system was built around the idea that the average loan professional doesn’t want to spend time coming up with new and relevant content each month.  They need to be out prospecting, networking, getting new business on their desk.

Here are some of the key things that jumped out at me:

Proprietary Clients – If your clients email address shows up in another loan officer’s database, they will not be allowed to upload it into the system.

Easy List Segmentation -  You can choose current client, past client, referral sources, and even family and friends.  Each segment can receive different emails based on your chosen preferences.

Customizable Fields– Along with the pre-written content, they are allowing blank templates that can be filled with whatever you choose.

Easy to use – Everything is laid out in an easy to use format with tabs and drop down menus.

It’s Inexpensive – not only is it cheap compared to most other email marketing platforms, but add in the time value of money for what you make an hour and this is a real value.

As I sat there watching the presentation, I thought several times “man, I wish I could have used this back in the day”.

I’d love to hear some of our readers thoughts.  What say you?